Personal. Proactive. Present.

At Henderson Brothers, we’ve always believed that how we serve matters just as much as what we deliver. Our clients trust us to lead with empathy, show up with intention, and stay engaged through the moments that matter most. That’s why we’re proud to reveal a refreshed brand identity that brings those values forward with a clearer message, stronger visual presence, and deeper expression of the partnerships we build every day.

We built those partnerships by proudly serving our clients, whether they’re business owners managing business insurance, HR leaders reimagining their employee benefits, or individuals navigating personal insurance and retirement planning for the next phase of life.

This brand evolution reflects who we are today, while honoring the legacy that brought us here. 

Tailored Consulting for a World That Doesn’t Stand Still

Since 1893, Henderson Brothers has grown and adapted alongside the people and industries we serve, from insuring steamboats on Pittsburgh’s rivers to helping businesses and families navigate complex insurance, benefits, and financial decisions.

As we expand into new markets like Columbus, Ohio, and continue to evolve our digital experience, this brand refresh marks a new phase in our commitment to clear communication, intuitive tools, and highly tailored consulting. Our solutions flex to fit our clients’ goals in a fast-moving world, expertly managing risk, retaining talent, and helping clients plan for the future.

Our modernized logo includes a refined anchor, a symbol of stability, trust, and our 130+ year promise to stand strong through change. The updated color palette brings warmth, clarity, and professionalism to every touchpoint.

Experience the Power of Partnership

This refresh is more than a visual update—it’s a renewed commitment to how we work:

• Listening first
• Customizing every solution
• Staying connected
• And showing up with presence

From our new tagline—“This is what partnership feels like”—to a brand voice that’s genuine, guiding, and strategic, every element is built around what clients value most: steady support, proactive insight, and long-term relationships.

We invite you to explore the new Henderson Brothers online experience, where legacy meets modern clarity—bringing you the same trusted team, now with sharper focus and greater ease of connection.

About Henderson Brothers

Henderson Brothers is a leading independent insurance, benefits, and financial services firm headquartered in Pittsburgh, Pennsylvania. Serving individuals, families, and organizations across a wide range of industries, Henderson Brothers provides tailored consulting in risk management, employee benefits, retirement planning, and personal wealth. With over 130 years of experience and a relationship-first mindset, we help clients protect what matters and move forward with confidence.

Explore the new look. Reconnect with what’s always been here.